Post-Release Digital Marketing & PR Services
Post-Release Social Media Campaigns
Continue building momentum after your film's release with a post-release social media strategy. This service ensures that your film maintains its presence in the market and keeps engaging with audiences through interactive content, highlights, and promotions. This campaign can drive additional views, help secure streaming deals, and support long-term brand-building.
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Deliverables
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Regular post-release content including behind-the-scenes clips, interviews, and reviews.
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Fan engagement strategies like Q&A sessions, polls, and user-generated content campaigns.
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Analytics tracking and reporting to gauge campaign performance.
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Custom hashtags and challenges to encourage audience participation.
Additional Options
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Integration with influencer campaigns or fan-based promotions to keep the conversation going.
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Email marketing campaigns targeted to fans or new potential viewers.
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Custom Paid Ad Campaigns: We create and manage tailored paid ad campaigns across key platforms like Facebook, Instagram, YouTube, and TikTok, targeting your film’s specific audience.
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Ad Targeting & Optimization: We focus on demographic targeting (age, location, interests, etc.), retargeting previous viewers, and leveraging platform-specific tools to boost film visibility.
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Creative Ad Content: Professional ad creatives, including trailers, highlight reels, and custom content, optimized for paid distribution.
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Performance Tracking & Reporting: Comprehensive tracking of ad performance (click-through rates, conversions, engagement) to measure ROI and adjust campaigns as needed.​
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Note
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Platform-Specific Ads: Custom strategies for each platform to ensure optimal placement and targeting—whether for Instagram Stories, YouTube pre-rolls, or TikTok promotions.
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Retargeting Ads: Ads targeted to users who have previously engaged with the film’s content or website, boosting the chances of converting interest into viewers or streamers.
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Campaign Duration: 1–3 months (depending on your goals and the film's release strategy).
Reputation Management & Crisis PR
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In the unpredictable world of film marketing, negative reviews, social media backlash, or unforeseen controversies can arise at any point. Our Reputation Management & Crisis PR service helps mitigate potential damage and manage your film’s public image effectively during a crisis. We offer targeted PR strategies to repair your film’s reputation, steer the narrative in a positive direction, and restore trust and support from audiences and industry stakeholders.
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Deliverables
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Crisis Communication Strategy: Development of a customized plan to address specific crises, whether it's negative reviews, social media backlash, or other issues that could harm your film’s reputation.
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Press Release Creation: We craft a professional, transparent response to negative reviews or public controversies, ensuring clear communication while addressing concerns and providing context.
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Audience Engagement: Direct interaction with fans through social media to express gratitude, manage public discussions, and maintain a positive narrative around your film.
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Media Outreach: Targeted outreach to media outlets to emphasize the positive aspects of the film, clear up misunderstandings, and restore balance in public opinion.
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Influencer and Blogger Partnerships: Collaboration with influencers and bloggers to spread positive coverage and shift the conversation toward favorable reviews or interviews.
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Monitor & Track Sentiment: Continuous tracking of online conversations and public sentiment to assess the effectiveness of the crisis management efforts and adjust strategies as needed.
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Social Media Paid Ads: Promote positive reviews and media coverage through paid ad campaigns to highlight the film's strengths and achievements.
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Crisis Video Content: Create behind-the-scenes footage, filmmaker interviews, or other content to present the film’s true vision and engage audiences in a meaningful way.
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Long-Term Engagement Strategy: A sustained approach to ensure your film’s reputation remains strong after the immediate crisis is resolved.
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